November 20, 2026, New York: the Serbian Philanthropic Association Gala raises funds for neonatal equipment for Serbian hospitals. Join us

let's REFRAME home

Reframing stories
that hold us back

Transforming perspectives, elevating well-being

A row of people at the edge of a pool at sunset, arms raised, their reflections in the water and mountains behind.

We are on a mission

We celebrate the many ways a life can grow, and learn to see ourselves and one another in a new light.

We are dedicated to transforming lives by addressing limiting beliefs, taboos, stereotypes and biases, and promoting well-being for all.

We want to reframe

  • Stories for kids

    By creating GROWING TOGETHER, a children's book series that promotes empathy, inclusion and a love of reading. Seven titles, available in 18 countries.

  • Preterm birth

    By celebrating every life that begins early, and placing neonatal equipment in hospitals in need. Since 2024, 107 babies have been cared for in the incubator we donated to UKC Kragujevac.

We are the people behind it

We are grateful to our
donors and partners

  • CheckIT Labs
  • Lifeflows
  • Mali Div

Serbian Philanthropic Association Gala, November 20, 2026, Cipriani Wall Street, New York City

And to the families, children and volunteers who take part in our programs ❤️

We welcome your help

  • People in green T-shirts stacking their hands together in a circle.

    Volunteer

    Tell us what you're good at, and we'll write back when a project needs it.

  • Two pairs of hands passing a gift box tied with a red ribbon.

    Donate

    Your gift funds books for children and neonatal equipment for hospitals in need. Until November 20, every gift goes to neonatal equipment, through the Serbian Philanthropic Association Gala.

  • A smiling woman making a heart shape with her hands.

    Partner with us

    We would love to connect with schools, hospitals, companies and community groups.

We care about transparency

Annual reports, including the financial overview, are available for:

Laughing children and an older man with colored paint on their faces.

We want to
hear from you

Write to us at

or find us on

Which story would you
like to reframe?